About Us
Promoting and selling indigenous products of India, such as ethnic sarees, crafts, and decor from rural & tribal part of India, not only fosters appreciation for the country's rich cultural heritage but also supports local women & men artisans and promotes a more sustainable approach to consumption.
Sarees are not merely a garment; that represent the aristocracy with the exquisite craftsmanship and artistry traditions that have been handed down through generations. By showcasing these traditional textiles, we provide an opportunity for customers worldwide to connect with and appreciate Indian culture authentically. Moreover, promoting crafts and decor from rural & tribal regions showcases their unique skills and helps preserve dying art forms.
The commitment to sourcing products directly from artisans ensures fair wages are paid, supporting their livelihoods to make it sustainable while offering customers ethically-made products that carry meaningful stories behind them. Embracing these lesser-known treasures creates avenues for economic empowerment for indigenous communities who often struggle with limited access to markets. By investing in these treasures, customers not only acquire unique pieces but also contribute towards preserving cultural diversity, encouraging sustainability in fashion and design industries. Furthermore, by purchasing these ethically-made products, customers are not only supporting the artisans financially but also helping to preserve traditional craftsmanship and cultural heritage of India.
The unique stories behind each product add a personal touch and create a deeper connection between the customer and the product carrying Indian tradition. This commitment to sourcing directly from artisans also promotes sustainable practices in the fashion and design industries, as it reduces the reliance on mass production and encourages a more conscious approach to consumption. Overall, by choosing these lesser-known treasures, customers are making a positive impact on both the lives of artisans and the planet.
By engaging in such creative endeavors, rural women are not only able to preserve their customs but also gain independence and economic strength. These women harness their talents to produce awe-inspiring embroidered sarees, hand-knotted rugs, or meticulously carved wooden decor pieces that embody the essence of local artistry. Through organized cooperatives or entrepreneurial ventures, these women channel their artistic abilities into profitable enterprises that uplift their communities. From selling these unique handicrafts online, they find opportunities to showcase their masterpieces to a wider audience while boosting their financial well-being. The financial empowerment of rural women through artworks handicraft and traditional attires like sarees serves as a testament to their determination, resilience, and unwavering dedication towards preserving cultural legacy alongside asserting economic well-being.